Maximizing Trade Show Investment: The Importance of Effective Follow-Up Attending a trade show can be an exhilarating yet exhausting experience, especially when considering the work that awaits upon your return. However, this is a crucial moment where the true value of your investment in the trade show hinges on effective follow-up strategies. 1. Email Drip Campaign: Start with a simple email drip...

Maximizing Trade Show Impact: Strategies for Success During the Event Welcome back! In our previous post, we discussed building momentum towards a trade show exhibition. Today, let's focus on optimizing your presence and efforts during the show itself. 1. Reminder and Social Media Engagement: Kickstart the day with reminders across all your social media platforms, a blog post on your website, and...

Smaller firms often struggle just to keep up with maintaining a website. Worrying about a scaled­ down version for mobile users seems like just too much trouble. Today's blog is all about why this matters to you and why should you bother with a mobile version. A bit of background: Mobile sites are versions of your website that can be easily...

You can have all the locks on your data center and have all the network security available, but nothing will keep your data safe if your employees are sloppy with passwords. There are many ways data can be breached, and opening some link they shouldn't is one of the most serious security sins employees can commit, but today we’ll just talk...

"You're FIRED!" ( now give me your password) Losing an employee is not usually a good experience. If they leave voluntarily, you lose a valuable asset. If they have to be fired, you have the arduous task of the progressive discipline process and the final termination meeting. But there are other concerns that arise when an employee leaves. Those concerns are...

Defense in Depth Part II In our last blog we started talking about the different layers of security necessary to fully defend your data and business integrity. Today we will look at the human aspect of it, and network defenses. The human layer refers to the activities that your employees perform. 95% of security incidences involve human error. Ashley Schwartau of...

In the 1930s, France constructed an extensive defensive fortification known as the Maginot Line, intending to thwart potential invasions. The strategy was straightforward: identify all potential attack routes, heavily fortify these areas with manpower and defensive structures, and thus, prevent any incursions. However, this approach failed to consider the possibility of unforeseen attack methods....

Phishing Scams – A People Problem There are some things that only people can fix. There are many security risks to which your data is susceptible, but there is one method that remains a wonderfully effective hacking tool. That is the phishing scam. This is a legitimate looking email that asks the reader to click on a link. If clicked, the...

This cyberattack scheme hasn't garnered nearly as much attention as the usual "break-in-and-steal-data-to-sell-on-the-Internet version," but it can be even more debilitating. Ransomware attacks have begun appearing in the last few years and its practitioners are so polished that in few cases they even have mini­call centers to handle your payments and questions. So what is ransomware? Ransomware stops you from using...